ABOUT RIAN HUG
BY VALÉRIAN LUC HUGUELET
RIAN HUG WAS FOUNDED ON SEPTEMBER 20. 2021, BORN FROM THE IDEA OF CREATING A NEW, INNOVATIVE FASHION BRAND BASED IN BERN, SWITZERLAND.
HISTORY
2021 WAS A YEAR MARKED BY A LACK OF CREATIVITY AND UNCERTAINTY ABOUT LIFE’S DIRECTION. THE GROWING FEAR OF LEADING A DULL, UNINSPIRED LIFE WAS EVER-PRESENT.
BUT EVERYTHING CHANGED WITH THE DISCOVERY OF A PASSION FOR FASHION. AFTER COUNTLESS HOURS OF RESEARCH, DEVELOPING CREATIVITY, AND TAKING A CLOSER LOOK AT THE FASHION WORLD, IT FINALLY CLICKED, I FOUND THE VISION FOR A CLOTHING BRAND.
THE START OF MY BRAND SOON FOLLOWED, BUT WITHOUT ANY HELP, THE SITUATION FELT ALMOST HOPELESS.
YET I DECIDED TO GO FOR IT ON MY OWN AND GIVE IT MY ALL!
THE STRUGGLES WERE REAL. EVERY PIECE WAS CREATED AFTER LONG HOURS AT MY OLD JOB. AFTER FINISHING MY FIRST EDUCATION, I STARTED ART SCHOOL IN THE SUMMER OF 2024.
IN THIS SHORT PERIOD, I’VE LEARNED A LOT OF NEW THINGS, HELPING ME TO DEVELOP MY BRAND EVEN FURTHER.
THE MOTIVATION AND VISION ARE ENDLESS, SO STAY CURIOUS, A LOT OF COOL THINGS ARE COMING.